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The 300's rich heritage stems from Virgil Exner's "Forward Look" design team, concept cars and racecars...

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The Chrysler 300: A Legendary Pedigree

The story of the Chrysler 300 visits the rich design heritage inaugurated by Virgil Exner’s “Forward Look” philosophy of the early 1950s. The racing 300 series, Letter Series and Sport series will be highlighted to define their roles in the evolution of the 300 up to today’s current award-winning models. Engineering, style and performance have always been trademark qualities of the 300 series and you will be introduced to these elements which, refined over time, became iconic characteristics making up the ongoing legacy of the Chrysler 300.

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