Plymouth Expansion

Plymouth Expansion

For Walter P. Chrysler, life was an endless opportunity to innovate whether it was making his own machinist tools or founding a company. He famously wrote in his autobiography, "had I been Aladdin, I am certain that after just one wish or two, I'd have taken that old lamp apart to see if I could make another, better lamp." His business risks were always well calculated and founded on research and accrued experience. His singleness of purpose—to offer affordable value in a high quality automobile to the public—is highlighted by his announcement that all Dodge, DeSoto and Chrysler dealers would carry the Plymouth line, expanding the number of Plymouth dealers to 10,000 overnight.

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